The term bystander effect refers to the phenomenon in which the greater the number of people present, the less likely people are to help a person in distress.
When an emergency situation occurs, observers are more likely to take action if there are few or no other witnesses. Being part of a large crowd makes it so no single person has to take responsibility for an action (or inaction).
- Latane & Darley (1968)
- Aim: To investigate if the number of witnesses of an emergency influences people’s helping in an emergency situation.
- Methods :
- As part of a course credit, 72 students (59 female and 13 male) participated in the experiment.
- They were asked to discuss what kind of personal problems new college students could have in an urban area.
- Each participant sat in a booth alone with a pair of headphones and a microphone. They were told that the discussion took place via an intercom to protect the anonymity of participants.
- At one point in the experiment a participant (a confederate) staged a seizure.
- The independent variable (IV) of the study was the number of persons (bystanders) that the participant thought listened to the same discussion. The dependant variable (DV) was the time it took for the participant to react from the start of the victim’s fit until the participant contacted the experimenter.
- Oliner and Oilner (1988)
- Showed that rescuers shared personality characteristics and expressed greater pity or empathy compared to non-rescurer. Rescuers often said that parental behaviour had made an important contribution to the rescuer’s personal norms (ie. the parents of rescuer’s had few negative stereotypes of Jews compared to parents of non rescuers. The family of rescuers also tended to believe in the universal similarity of all people .
- Pilliavin et al. (1969)